A Guide to Interesting Topics for Exploratory Essay

A Guide to Interesting Topics for Exploratory Essay Searching for a manageable topic for your 300 words essay, you need to surf the web and learn whether there's enough info on the issue you want to explore. Not all of these understand how to decide on a decent subject area which will be intriguing to explore. Therefore, if you prefer to have nontrivial expository essay topic that demands thorough research, choose something which refers to a technological field of study. Sociology subject area isn't for everybody, but in some cases, the chosen topic is able to help you learn numerous interesting and even shocking facts or statistics data. When selecting an exploratory essay topic, an individual should maintain an objective viewpoint and keep a neutral tone. Then, in such varieties of essays, you should state what your primary focus will center on and describe what the problem is. To choose which subject you're likely to discuss, it's vital to see the complete collection of good persuasive speech topics from the specific area of study. Make an effort to concentrate on your strengths and pick interesting topics if it's possible. The Upside to Interesting Topics for Exploratory Essay Since you can notice, nearly all of the topics mentioned in the above mentioned list focus do not own a definite answer. Consider a few topics and after that decide on the one you're able to write enthusiastically on. The multiple topics might be found, for instance, in the dissertation abstracts international database. You should also think about developing some intriguing topics of your own. This sort of essay permits the student to learn about the subject during the research in contrast to the other kinds of essays which require the student to have a present knowledge of the topic in question. Conduct Some Preliminary Research and Create an Essay Outline Assuming you've picked a topic you're really interested in knowing more about, you're ready to begin your research. Also, it's hugely important that you know how to choose exploratory essay topics for this form of paper. It is crucial to choose a strong topic for your paper. What to Do About Interesting Topics for Exploratory Essay So even when you believe the essay writing topic is too hard, our essay paper writers can solve it with no hassle. You shouldn't overlook the overall structure of your essay. So now you understand how to pick a fantastic topic for your essay. There are several interesting exploratory essay topics to pick from. During education for a student, an individual might have to compose an exploratory essay. As a way to create a perfect and intriguing essay, students should get acquainted with various golden rules which will undoubtedly allow them to compose an outstanding essay. Many times a student avoids essay writing in their usual path of study. Characteristics of Interesting Topics for Exploratory Essay Exploratory essays regularly think about the strengths and weaknesses of various unique solutions to a perplexing issue. While the majority of the essay types demand the writers to continue being objective and utilize evidence to do the goal, you begin an exploratory essay without any specific end in mind. Not all essays ought to be based on your own viewpoint. Rather than convincing the reader with just one answer to the essay question, an exploratory essay intends to look at various opinions of solving a specific issue. When prior brainstorming is finished, you might begin drafting y our essay. So since you can see, writing on the top rated exploratory essay topics will enable you to finish the assignment successfully. The main benefit of exploratory essay writing is that the students just like you need not to have a very clear idea about the matter. To wind up getting high grades, it's vital to be introspective and pay attention to your thinking practice. It is very important to mention that writing an essay cannot be referred to as a free-for-all practice. Exploratory essays are interesting academic assignments since they differ from different types. Writing an exploratory essay is not a simple undertaking, moreover it is very challenging. Creating an exploratory essay might appear tricky or complicated but the truth is it's not if you know the fundamental rules of its composition. The most suitable topic choice for exploratory essays is among the most frequent problems faced by modern students. In the long run, these forms of essays will present a conclusive opinion of the writer about the topic in question, but keeping in mind the variety of feasible solutions to the very same question, executed in various ways by more than 1 person. Every exploratory essay is written not just to help readers learn new things and increase their knowledge, but also to give you the exact same benefit. Writing an exploratory essay is an enjoya ble way of learning new facts but deciding upon the suitable topic for these types of essays can be a little difficult.

Captain Phillips - 1271 Words

Name Professor Course Date Film project contrast paper Introduction Captain Phillips movie, examines the 2009 hijacking of a U.S container ship, by the name Maerks Alabama. The movie stars Tom Hanks as Richard Phillip (IMDb). It is a hard pounding thriller that exhibits the creativity of its director Paul Green Grass. According to Ryan McNeil (2013) the movie reflects on the primary effects of globalization, by showing the relationship between the ships commanding officer and the Somali captain who forcefully held him (McNeil). Richard Phillips meets with Muse; the Somali captain, when Phillips ship goes on a wrong course (IMDb). Both captains find themselves at the mercy of forces, which are beyond their control. The movie is†¦show more content†¦Though not much of his personal life is given, the movie becomes immensely alive when the actual plot starts going (IMDb). Directing The director Paul Green grass is commonly known for bringing good movies to the world audience (IMDb). He directed this movie after having a three year break; his last movie was Green zone in the year 2008.It is true that the period the director took to make this movie, was not a waste. The movie lives up to the expectations of the audience (Topmann). The attention that he gives for details, and his ability to scout talent is present in this exhilarating movie (McNeil). Analysis of film reviewer Movie reviewers have had different stands on Captain Phillips movie. Many movie reviewers have criticized the movie negatively, while others have praised the efforts of the director in creating a thoughtful account. Movie reviewers have presented mixed reactions that the audience may depict on regards to this movie. Ed Whitfield, Lawrence Topman and Tony Brian all agree that the movie does not live to the expectations. Their common claim is that, Captain Phillips is just an ordinary thriller movie, Ed Whitfield says that â€Å"captain Phillips, does not have an absorbing tale to tell† (Whitfield). He describes the movie as being meaty and immensely raw (Whitfield). The critic argues that the movie is just an ordinary thriller, with components like those in other thriller movies, â€Å"an armed siege, a game of cat and mouse† (Whitfield).Show MoreRelatedOur Countrys Good - Drama Exploration5905 Words   |  24 Pagescharacters have to this. Governor Arthur Phillip supports a humane approach to dealing with the convicts, but Judge David Collins believes that the law must be upheld and that a crime, however petty, is still a crime. Captain Watkin Tench says that the convicts are beyond redemption anyway, and Midshipman Harry Brewer takes the opinion that the convicts have become desensitized to hangings and even consider it their theatre. In the end Governor Phillip believes that a play for the convictsRead MoreState Your Business, Macedon Essay1110 Words   |  5 Pagesarmour considerably different from the group who had so uninvitedly approached the palace stepped forward and halted the group from proceeding. â€Å"State your business in Macedon!† the guard yelled menacingly. â€Å"We are simply here to negotiate with King Phillip† The leader of the group stepped forward. The soldier was clad in beautiful ceremonial armour, with the finest craftsmanship used to carve outstanding curves and patterns onto the chest plate of what seemed to be made of sturdy steel. 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According to the article â€Å"Crew Members: ‘Captain Phillips’ is One Big Lie,† the ship’s crew tells Callahan Maureen that the captain was intransigent, audacious and didn’t follow protocol. Although, that is what HollywoodRead MoreThe Culture Of Aboriginal Australians1561 Words   |  7 PagesAustralian Continent, Captains Willem Jansz, James Cook, and Arthur Phillip had no intention of obstructing the Aboriginal peoples’ way of life. In 1606, Dutch fleets led by Willem Jansz claimed Australia for trade, but had â€Å"little interaction with the native ‘savages’ † (Dolce), and eventually lost interest in land ownership due to poor agricultural conditions. Due to Holland’s loss of interest and announc ing their abstaining from Australian colonization, in 1780, Captain James Cook decided to reinvestigateRead MoreThe Preface Starts Off By William Lloyd Garrison1695 Words   |  7 Pagespunishes they use upon their slaves. Wendell Phillips writes a letter to his friend, Frederick Douglass. In the letter we see that Phillips praises the fact that the true description about the life’s of the slaves are revealed in the narratives written by Frederick Douglass. Rather than the descriptions revealed by the masters who might have hide the significant facts about his slaves life and the mistreatments they receive. Phillips was also glad to learn a lot of the true facts from Douglass’sRead MoreWhat Does Morality Have On Do With Tattoos?1695 Words   |  7 Pagesimage but this is not about Coca Cola, this is about the message that you cannot judge someone based on your preconceptions. Melanie Phillips (2008) a British columnist and author that wrote, â€Å"Body Modification is a Sign of Cultural Depravity†, who outlandishly claims people with tattoos, piercings, and cosmetic surgery have major debatable moral character. Phillip s (2008) preconceived biases against body modification s are unjustified. Morality cannot and should not be based on whether a personRead MoreRoyal Australian Marines in the Play, Our Country is Good1332 Words   |  5 PagesThe most evident theme of the play is whether redemption for criminals could be possible through a play, whether a play can humanize an individual and change his or her whole outlook on life and bettering him or herself for the good of society. Captain Phillips certainly believed that all can be given a second chance, if the chance given it done properly. I do not agree with the play’s message. The punishments for the crimes were too harsh; stealing, especially food or a small amount of money shouldRead MoreAfrican Slaves And The Slave Trade995 Words   |  4 Pageshappen to Olaudah they happened multiple times, including when Thomas Phillips bought slaves. Thomas Phillips was a European captain who would set sail to Africa and just like, King Affonso I, trade manufactured goods and iron for slaves. Europe had the upper hand on the market because of the goods they were able to manufacture and then sell to Africans. Africa had no iron to make weapons or cooking utensils, and Captain Phillips knew this. He would take advantage of them by not giving them enoughRead MoreThe Development Of The New World933 Words   |  4 Pagesconstruction crews that lead to the development of the Americas. During the course of slavery, ship Captains, Plantation owners and slaves composed journals of there their trips, tribulations and daily life. The stories and details vary, depending on who is recounting the tails, but one constant found throughout is that the poor treatment of slaves was evident. Even in journals written by people like Captain Phillips, who wrote about how he made his lively hood off of selling and buying African Americans,

Auditing and Assurance Contemporary Business Organisation

Question: Discuss about the Auditing and Assurance for Contemporary Business Organisation. Answer: Introduction The contemporary business organisation provides the emphasis that seems to be created on the business with providing emphasis on the development of the business strategies that are considered for the reduction of the environmental impact of the company. Therefore the contemporary business environment emphasizes on the development strategy and the policies in order to reduce the environmental impact of the business environment (Zopounidis, 2008). The establishment of the eco-friendly environment helps in the appropriate establishment of the company and thereby the considerations that are made provide appropriate efforts for the research and development process which must be carried out for the profitability of the organisation. The undertaken case study depicts the observation regarding the appropriate research process carried out for the fish feeding and thereby the research depicts the development of the research of fish feeds (Wolf, 2008). The Bio-Sustainable Feeds Ltd Company is s tated in this case study which seems to be undertaking the research study with depicting various views of the research. The feeds for the fishes are produced in a bio-sustainable way which seems to be cost effective in nature and thereby the consideration of the case is enhanced in this report of Bio-Sustainable Feeds Ltd. The research also depicts mitigation of the issues aroused during the continuation of innovation process regarding fish feeds (Winters, 2008). Steps that are considered before accepting the Audit for applying them to BSF Ltd The steps that are considered for accepting the audit before applying them to the Bio-Sustainable Feeds Ltd depends on the approaches that are undertaken for depicting the risks present in the decisions (Vallabhaneni, 2013). It also helps in understanding the categorisation of the engagement risks presented in the organisation can be divided into three parts which seems to be crucial components. The three crucial components that are depicted are as follows:- Audit risks that seems to be created by the auditor who unknowingly failed to change the financial statements by the materials consisted by the company Bio-Sustainable Feeds Ltd (Stittle and Wearing, 2008). Client business risks that are depicted when the association indicates the risk regarding the survival of client and regarding the profitability is also mentioned. Auditors business risk depicts the modification of the risks consisting of the financial litigations and thereby the costs are alleged to audit failure. It also helps in the creating the risks regarding the costs with imposing reputational effects and the realization fee (Spiceland, Sepe and Nelson, 2011). The other steps that are mentioned with the consideration regarding the engagement of Audit and thereby the necessary steps for the Bio-Sustainable Feeds Ltd Company which must be followed are as follows:- Evaluating the integrity management related to material errors and henceforth the irregularities are notified when the management is dishonest (Smart, Megginson and Gitman, 2007). Identification of the certain circumstances regarding the unusual risks which are faced by the auditors. Accessing the competence to perform the audit with the appropriate and determined amount which creates the type of supervision for the audit related to the business (Paramasivan and Subramanian, 2009). Evaluation of independence that helps in defining the conduct required with the consideration of section 101 of codes of conduct. Determining the auditors liability with using the due cares of generalized standards. The scheduling of the field work helps in scheduling the field work which is also created with the clients planning and the procedures (Moretto, 2008). Accepting the role of an Audit of BSF Ltd Inherent risks that are determined helps in considering the proposed error with the omission in the financial statements and thereby the failure seems to be identified with the failure of the control processes. It thereby helps in depicting the complex transactions which seems to be based on the estimation made in the financial statements (Holton, 2012). The breakdown of the inherent risks also helps in depicting the risks that are detected for the financial measurements. If the control risks and the inherent risks are found together then the detection risk can be set to the reasonable limit. Detection risks determine the detection of the misstatements that are applied on the materials regarding the financial statement of the organisation. Misapplication or the omission may lead to the critical procedures which results in fraud or error in the application and thereby the detection seems to be reduced with conducting testing in more number of times and thereby the sampled transactions seems to be increased (Hillier, 2010). Controlled risks are detected during the misstatement of the material and thereby viewing the risks of the financial statements with detecting the fraud and error. It thereby also indicates the frauds or errors detection. The segregation statement helps in preparing the individuals that consists of the technical knowledge (Hagan, 2010). The organisations internal controls help in detecting the instances of the frauds and the errors which seems to be represented with the consideration of risk of conduct. With considering the case study, the Bio-Sustainable Feeds Ltd inherent risk is estimated as 90% and the detection risks seems to be lower than 80%. The control risks seems to be depicted in this case is about 5% and thereby lowering the control risk which indicates that the auditor is liable for the audit and thereby the consideration of the lowest risk is indicated in this case study (Fifield and Power, 2011). Henceforth the balanced position for the organisation can be created by the auditor, who is going to conduct the audit keeping the company in the state of balanced position. List and discuss the Audit program included for BSF Ltd The plan of internal auditor includes the development and record regarding the planning with the creation of engagement with including the scope and the objectives. It thereby considers the objectives that allow determining the effective operations that are carried out by the control of the application (Elliott and Elliott, 2008). The designing of the operations helps in managing the application controls in an effective manner with thereby creating operations for controlling the objectives determined. The list along with the discussions is provided in the audit program which are listed below are as follows:- Input data must be created in an appropriate form with completing the appropriate authorization process (Eilenberger, 2010). The processed data must be accepted during the particular period of time. Data must be stored in an appropriate format with thereby completing the storage of data (Eckbo, 2007). Outputs must be created in an accurate and complete format. Records must be maintained with keeping the appropriate record of the track regarding the process of data. The steps that are requisite for the achievement of the above objectives are as follows:- Determination of appropriate scope in order to review the guidelines of Audit Development of the communication plan that need to be executed as per the special resources. Determination of the problems with performing the risk management (Dauber, 2005). Conducting the audit with the creation of appropriate audit program Determining the computer assisted audit techniques which must be implemented for assisting the techniques. The audit helps in creating the design with operating the trail which seems to be generated and maintained for the purpose of transactional data. Discussion on the concerns related to the Auditor of the RD transactions The worries that are delineated for the auditor with the making of transactions portrayed from the year 2013 to 2016 depicts the gift arrangements that are delineated for the situation which gives adaptability of the assets with the usage of proactive techniques. It gives the data along with creating reaction for the immediate venture and thus makes the combination alternatives with arranging the start up with the execution of reactions (Dauber, 2005). The proactive arranging helps in making the leads for the examination bunches with subsequently helps in making the methodologies and along these lines the receptive use with separating capital speculation underlining on the characteristic systems. This methodology made by the application assists in building the adaptability with seeking after the more prominent changes in the association of CSIRO. The different territories of the examination help in making adaptability and in this manner it helps in practicing the accessibility of the RD assets (Choi, 2003). The case for the adaptable system portrays the considerable advancement for this situation with conveying the significance of the generous procedure and consequently the more extensive hierarchical level is by all accounts made with perceiving the confinements on an effective level. Consequently the blending of the RD productive levels is embraced in the association of CSIRO which prompted the disappointment of the business sector mediations. The issue for the failure of the business sector demonstrates the strengths that are hindered available from the making of viable reception. The acknowledgment is made with in this manner making strife and consequently the capacities completed encourages in giving assets to the RD and along these lines the inward desire is by all accounts high with the statutory stream capacity of CSIRO. With the making of more grounded accentuation on CSIRO, the results for the formation of center in regards to the arranging include the engagement with the production of private interest (Brigham and Houston, 2004). The present observations portray the estimations of the achievement that demonstrates a positive effect for the improvement of RD in CSIRO. The endeavours appear to be given keeping in mind the end goal to improve the results in a more compelling way and in this manner the contemplations make open great results with the essential method of reasoning for CSIRO. With the sign of trouble for CSIRO, there are a few components that are engaged with the upgrade of the era of the researchers to remain by in the shoulders of the mammoths. The large amounts of the coordinated effort appear to happen and consequently the vital part is engaged over the association for the upgrade of the development essentials (Braiotta, 2004). The conditions made on the joint effort with the association of the exploration over the association helps in adjusting the expense of efficiency with the making of interest contingent upon the expenses and the profitability favorable circumstances picked up. A high esteem innovation helps in making the suggestions that is by all accounts giving fitting push to the judgment of the effect and along these lines in connection of the RD exchanges; the upgrade is appeared to be portrayed for this situation (Hillier, 2010). The qualities are likewise portrayed with giving affirmation to the production of the contact and in this manne r the development is by all accounts upgrading the qualities that are delineated for this situation study. Triple-Bottom Line John Elkington initially presented the expression triple primary concern in 1994. He was originator of a British Consultancy firm named Sustainability. He gave the vast majority of the emphasis on manageability and reasonable business hones. He made a contention that the business association should be set up with three different primary concerns. One of the primary concerns is the traditional size of corporate benefit. The profit or loss statement or income statement shows clear idea on this specific primary concern of the organization. The second primary concern is the general population record of the organization (Holton, 2012). It estimates the association's social duty all through the business operation of the organization. It quantifies the association level of social responsibility. The third primary concern of the TBL is the planet record of the organization. It gauges how the organization responsible environmentally. The triple main concern in this way makes out of three Ps; benefit, individuals and planet. The objective of the Triple Bottom Line is proportional to the economical, social and additionally ecological execution of the business association over a particular timeframe. The TBL is considered as balanced score card and the same principles are connected; what a business association measured is the thing that the business association gets (Moretto, 2008). The reason is the thing that the association measures are the thing that the associations are likely to give attention to. When the business associations give satisfactory thoughtfulness regarding measures their social and environmental impact then the general public will acquire environmental and social respnsibility association. The idea of Triple Bottom Line helps the association to keep the record of their social and natural obligations and duties with a specific end goal to enhance the maintainability remainder of the association. There is one issue with the triple primary concern and whic h is the three main concern use to be measured in three separate records and it is hard to consolidate the three records in a single report. In the untaken business association Bio-sustainable Feeds (BSF) Ltd economically measured with the Triple Bottom Line procedure (Paramasivan and Subramanian, 2009). The organization with the proficient business procedures and Research and advancement procedure can have the capacity to enhance their budgetary position and in the meantime, it helps in enhancing the social acknowledgment as the organization design minimal effort fish encourages, which enhance the nature of the fish their development and life range. Other than this, with the imaginative item the organization can have the capacity to reduce the natural effect accordingly settled itself an environmentally efficient organization. Exclusive control management of the research made The administration BSF Ltd. administration affirmed in appreciation to the outline that the patent values are anticipated is by all accounts gave for this situation. It in this manner helps in the improvement of the restrictive control that is by all accounts made do with the making of selective control over the bacteria based feeds technology (Hagan, 2010). The case delineates the stipend that is led with undertaking the thought of the contextual investigation and accordingly the case helps in considering alternative agricultural feeds which are appear to be portrayed for this situation. The enrichment of the alternative agricultural feeds helps in considering the case and subsequently the option aquaculture feeds are considered for this situation of the examination made by BSF Ltd. The desire is appeared to be made on account of improvement of the expense with demonstrating the aquaculture feed (Wolf, 2008). The upgrade is by all accounts made on account of the examination done in like manner. The control administration delineates the improvement of the history that is by all accounts portrayed for the situation effective estimation of the case. It thereby helps in delineating the significant issues that is by all accounts upgraded by the precise changes and along these lines the thought helps in making methodical enhancements in the association. The selective control consequently to the generation and from this time forward the improvement is found in the appropriate form. References Braiotta, L. (2004).The audit committee handbook. New York: Wiley. Brigham, E. and Houston, J. (2004).Fundamentals of financial management. Mason, Ohio: Thomson/South-Western. Choi, F. (2003).International finance and accounting handbook. Hoboken, N.J.: J. Wiley. Dauber, N. (2005).2006 auditing standards. Australia: Thomson. Eckbo, B. (2007).Handbook of Corporate Finance. Burlington: Elsevier. Eilenberger, G. (2010).Current challenges for corporate finance. Heidelberg: Springer. Elliott, B. and Elliott, J. (2008).Financial accounting and reporting. Harlow: Financial Times Prentice Hall. Fifield, S. and Power, D. (2011).Managerial finance. [Bradford, UK]: Emerald. Hagan, F. (2010).The auditor. Belfast: Lagan Press. Hillier, D. (2010).Corporate finance. London: McGraw-Hill Higher Education. Holton, R. (2012).Global finance. Abingdon, Oxon: Routledge. Moretto, E. (2008).Managerial finance. [Bradford, England]: Emerald. Paramasivan, C. and Subramanian, T. (2009).Financial management. New Delhi: New Age International (P) Ltd., Publishers. Smart, S., Megginson, W. and Gitman, L. (2007).Corporate finance. Mason, OH: Thomson/South-Western. Spiceland, J., Sepe, J. and Nelson, M. (2011).Intermediate accounting. New York: McGraw-Hill Irwin. Stittle, J. and Wearing, B. (2008).Financial accounting. Los Angeles: SAGE Publications. Vallabhaneni, S. (2013).Internal audit basics. Hoboken, N.J.: Wiley. Winters, D. (2008).Managerial finance. [Bradford, England]: Emerald. Wolf, M. (2008).Fixing global finance. Baltimore, Md.: Johns Hopkins University Press. Zopounidis, C. (2008).Managerial finance. [Bradford, England]: Emerald.

PJ Smoothies Essay Example

PJ Smoothies Essay In the world of business we live in today, marketing has a crucial role. In the previous days, back in the first days of the industrial revolution, entrepreneurs believed that it only production that was important. All resources are dedicated to increase the capacity for producing good and services with little worries of whether the products were going to get sold. This sentiment lasted for decades because people in the past were still craving at the marvel of technology and mass production, which entrepreneurs have little care of the amount they produce, because generally, no matter how much they produce, the society absorbs.Of course, this is nothing like the present day. Today, mass production and technological advancements have become natural parts of people’s lives. There is no sense in producing without considering how much the market would be willing to absorb. There are times when people are easier to influence using many kinds of marketing efforts and ‘tricksâ⠂¬â„¢. However, people of the day have seemed to go pass that stage. Marketing jargons and propaganda can no longer dictate what people want. Consumes are more critical and selective. Today, marketers must be sensitive of where the market’s interest are growing today, and act upon it.Today, marketing should be the guide of any production decision. Moreover, marketing should be involved in almost all stages of product design and even pricing. This is important because in the end, only marketers have the most vivid idea of what consumers want and how much they will pay to obtain it. This concept is well known and there are many companies turn into market-based companies. However, there are those that get tangled-up in the complexity of their own businesses and deviate from their existing market niches.Within this paper, I will discuss the marketing strategy that is appropriate for smoothies, the new trend of drinking in United Kingdom. The paper will contain suggestions of stra tegic position and the appropriate marketing mix to support that strategic position.II.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Product and Corporate BackgroundII.1  Ã‚  Ã‚  Ã‚  Ã‚   Product BackgroundSmoothies are the new trend of drinks in United Kingdom. In simple definition it is a fruit drink. Some may refer to it as a fruit juice, but PJ refer to them as crushed fruit. There is a rather different understanding regarding the two definitions. The first is smoothies made of juiced fruit, which has more of a juice-flavor and nutrient contents. On the other hand PJ smoothies are made out of concentrated fruit juice, which is closer to the ‘crushed fruit’ definition and sets the differences between ordinary juice and smoothies. Other characteristics that created differences between smoothies and juices are that smoothies uses yogurt as a mixed ingredients along with the various fruits (‘Pulp Friction’, 2004).The drink became popula r because it has a recreational sense within it and it is in line with the health sentiment to have at least five portions of fruit and vegetables daily. Nevertheless, there are also analysts who stated that PJ Smoothies are rich with natural sugar and has a low proportion of fiber. In other words, other supplements of fruity vitamins are still necessary despite having a bottle of PJ Smoothies a day. The inventor, Harry Cragoe, stated in his defense that the drink is not meant to be an exclusive and expensive health drink, but rather an affordable healthy drink.As mentioned previously, the trend of Starbucks have gained new competition as the society looks for a healthier ‘fun’ in their drinking habit. The product has been around for a long time in the United States, but has recently been popular in United Kingdom. The UK smoothies market was created no longer than 12 years ago in 1994, when Harry Cragoe decided to import the products to UK markets because he was surpri sed not to find this delicious treat anywhere in UK. He had to sell his flat as a part of financing the business at first. Afterwards, in 1998 the company purchased a former bottling facility in an industrial estate in Newark, and began to make smoothies in the United Kingdom (‘How to Make’, 2004).The smoothies industry has developed from zero to a  £ 33 million business in just 10 years. PJ are still the market leader in respect of volumes in 2002, but sometimes, their tight competitors, Innocence, took over for several months. The competition is tight as both has controlling shares of the UK smoothies market (about 40% each)II.2  Ã‚  Ã‚  Ã‚  Ã‚   Corporate Background ‘Pete and Johny Smoothies’In its first years of production, the company gained tremendous profit because of the lack of competition. However, after the year 2000, the prices have come down to a competitive level, leaving the company with decreasing profitability. The decreasing profitabil ity continued as competition gets tighter with Innocence. By 2003, the company already reported losses instead of profits, despite its increase in sales number (John, 2005).In early 2005, the company sells itself in efforts of gaining capital to repair and develop the business. The buyer was Pepsi, who has similar market segment with the brand named Tropicana and Copella. Many considered this as a good step to restructures and further develop the business. Nevertheless, Innocent was pessimistic toward the deal. They doubt if the combination could help enhance a business with such a low profit margin (John, 2005). However, they are also taking the positive side that the deal would help the UK smoothies market to grow (‘PJ Smoothies Sells’, 2005). After the purchase, Pepsi sent its representative to help develop the product personality of the brand (‘Landor’, 2006).III.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strategic Positioning SuggestionsIn or der to provide this paper with a more analytical structure, I am using the Porter’s five forces analysis and the SWOT analysis to help develop a deeper understanding of the smoothies industry and what competitive advantages doe PJ Smoothies have. The results of this analysis are suggestions of what PJ Smoothies should do or should be aware of in the near future. The final suggestion will be made in the four Ps marketing mix form.III.1  Ã‚  Ã‚   Porter’s Five Forces AnalysisIII.1.1. RivalryAs revealed previously, the company –which has been a separate company owned by Pepsi- currently in tight competition with Innocent, its only worthy rival. The UK Smoothies industry has a highly concentrated market with only two large companies holding up to 80 % of the entire market share. However, the competition between these two is tight. In early years, PJ, who had the first start, led the way by 70% of the market. However, the last development reveals that the company i s losing in terms of market share to Innocent. The latest available information revealed that innocent now has 46% of the market, while Smoothies has only 33%.I believe that rivalry is the most important factor that will influence the condition of PJ Smoothies in years to come. Although some stated that harsh competition might scare away customers, but acknowledging the threat is necessary nonetheless. Competition should not be sees as a way to knock each other down; rather it is a way of learning from each other. I believe that PJ Smoothies have a lot to learn from this competitive atmosphere.III.1.2. Threats of SubstitutesSubstitutes are products of another industry or from the smoothies industry itself that consumers could use as a replacement of the original smoothies. The substitutes generally have lower level of quality and smaller cost structure that allow cheaper prices. However, it might not contain all the nutrients that are offered by the original smoothies. Regarding the smoothies’ product, substitutes come from fruit juice drinks products.The low cost of production allows just about anyone to produce fruit juice by themselves. The threat of substitutes does not necessarily come from companies of PJ’s scale. Rather, a small-scale stores or restaurant that sold good blend of fruit juice could take away market share from the company. There are many shops in UK that provided such fruit juice, and they have daily basis customers. In respect of this condition, it is largely necessary to differentiate the product in prices and flavors. I believe distinctive flavors and product personality are crucial for PJ Smoothies to gain a place in the market.III.1.3. Buyer PowerThis factor represents the threat that comes from consumers that overpowers producers. In some industries, due to the small amount or concentrated consumers, they posses a strong influence to the producers. Regarding the smoothies product however, such threats do not exist becau se consumers are from various level of social and economic stature. They are many and fragmented in nature. There is no sense in thinking that customers would integrate themselves and pose as a new threat to PJ Smoothies.III.1.4. Supplier PowerSupplier powers are the extent of influence possessed by providers of materials and equipment of the company’s production facility. They would have considerable influence if they are small or concentrated in number, or the materials are unique in nature. This factor also hold no threat toward the company. The business has simple ingredients structure and there are many providers. The type of tools and equipment necessary to produce also has numerous providers in such market as the United Kingdom. Thus, the supplier holds little influence.III.1.5 Barriers to EntryThis factor, on the other hand, has significant influence in the business. There are considerably small factors that could prevent anyone form entering the industry. The cost of capital to start the business is comparatively small and there are no restrictions form the government or patents that pose as a significant barrier. Technological issues pose some but insufficient barrier to keep competitors away. In other words, there is little reason to think that competitions would not appear out of nowhere and take portions of the market share. If PJ smoothies prefer a room for growth in the UK markets for the future, it must move fast to create a brand that has the capacity to obtain stronger consumer basis in most of the markets in UK.III.2  Ã‚  Ã‚   SWOT AnalysisIII.2.1 StrengthsOne of the strengths of the product came from the fact that there are few, or even non of similar products in United Kingdom. However, this advantage has passed away as innocent enters the market. Furthermore, due to the lack of notable barriers to enter the business, there is no reason to rely on the non-existence of competition. Other strength of the company is its place as the original smoothie maker in United Kingdom. PJ brings the product to the country and redesign them in its Newark production facility.The most powerful competitive advantage of the product is its promotion toward healthy living. The product is a way of creating joyful as well as healthy lives at the same time. In the middle of a society, that has grown great consciousness toward health and a healthy life, the product has found a good place in people’s heart. The company has taken advantage of this fact by inserting the health image into the product personality designIII.2.2 WeaknessesOne of the weaknesses of the product is related to its strength. The drink is fill with natural ingredients. Harry Cragoe, the inventor, is proud of the fact that the drink does not have any preservatives as a part of its ingredients. However, fresh fruit means shorter life span, and shorter life span could only lead to shorter shelf time. The company should have rather precise market estimation be cause a short estimation will cause customers to loose trust over the product and a long estimation will cause the products to be unproductive expenses.Other type of weakness that I would like to underline is the weak differentiation strategy of the product. As mentioned previously, the product would receive considerable competition from its surrounding environment and the only way to face such threat is by developing a strong differentiation strategy. The product must be distinctive and deliver unparalleled value to consumers (Doyle, 2000).Currently, the strategy of the company is not to be an elitist drink. In a way, the company directed its product to foster simplicity that would create the image of everyone’s drink. Concerning the importance of having a differentiation strategy as mentioned above, this simplicity image is not a good idea at all. People would see it as another drink in the market and they will go for competitor’s product who manages to deliver a hig h class and attractive image with competitive prices.The third weakness is the fact that the industry seem to have a very low selling price and a considerably high cost structure. The profit margin within the business has apparently been lower than expected. This could pose as a great threat as the product expands to larger volume of production.III.2.3 OpportunitiesOpportunities for the company come from its reputation and its new market all around the United Kingdom. Articles of various newspaper stated that smoothies is the new trend after Starbucks. This type of publication will keep people curious of how the product really taste. If the company manages to provide new consumers with quality that fulfill their expectations, the company will gain new daily customer as a result.The second opportunity is the children market. There is a great chance that the product will receive a good welcome by the children market because of its healthy traits. Parents would be glad to give their ch ildren a healthier drink compare to soft drinks or any other lack-of-nutrition drinks. However, this would only work if the company is able to insert some element within the product personality that is appealing to children. The sense of fun, friendly and cheerful in the products is important to obtain such achievement.III.2.4 ThreatsOne of the most apparent threats seems to attack the strength of the product itself. Some analysts claim that PJ smoothies have a high content of natural sugar and low fiber, which means that the health-promoting role is not as dominant as the company might want. The second threat comes from competitors like Innocent. If the company fails to deliver the right product image and make a worthy distinction out of itself, there is little chance that PJ will be able to maintain its 30% share of the smoothies market.IV.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Marketing MixIn spite of the various factors of strategic positioning mentioned above, marketing decision eventually comes down to four types of decisions. They are called the marketing mix. They are tools to help marketers implement their strategic considerations into more actionable forms (Borden, 1994. Lauterborn, 1990). It is considered the final step of designing a marketing plan. In this paper, these four aspects of marketing strategy are the outcomes of the considerations mentioned in previous chapters.IV.1  Ã‚  Ã‚   ProductThere are several aspects of the product’s characteristics. The first is the name. Pete and Johny are not real names. They are fictional character created by Harry Cragoe to create the image of simplicity toward the product. He wanted the product to provide the sense of closeness to its consumers, away from exclusiveness and anything that will cause consumer to feel not at home. Prior to the buyout with Pepsi, the packaging and styling of the product is designed with similar intention. It was design to be simple and away from any i mage of an elitist drink.In a review of the competition between PJ and Innocent, Innocent stated that instead of mixing yogurt with pure fruit juice, PJ mixed concentrated juice as the primary ingredients. Many considered this would reduce the flavor of the drink, but Harry Cragoe said that it suit his statement that he is selling crushed fruit instead of fruit juice. This unpopular choice is also a part of Cragoe’s plan to maintain a certain image simplicity of the product.As a part of my conclusion within this paper, I believe that the simplicity and the ‘drink for all’ image is not working as good as Harry Cragoe might have expected. As said in several magazine articles, the company never performs adequate marketing research prior to determining the product strategy. The product strategy started the moment PJ Smoothies open their producing facility in Newark. The strategy worked for several years because their competition, Innocent, has not fully developed the ir strategy yet. After Innocent revealed their ‘more exclusive’ strategy, the market seemed to turn to Innocent instead of PJ.Therefore, as a part of the new marketing strategy for PJ Smoothies after the acquisition by Tropicana, I believe that the company should design a bolder strategy. One that would involve a much more recognizable, attractive and outgoing packaging. This could also work with the new children market. The image of simplicity is unattractive and rather boring. The image should turn from simplicity to fun and popular, an image that make people see PJ Smoothies as what the newspapers said about them these days, the new drinking trend that replaced Starbucks.IV.2  Ã‚  Ã‚   PriceAs mentioned previously, the product seemed to have a much smaller profit margin than expected. The profit margin stumbles as a result of the tight competition with Innocent. Harry Cragoe stated that the company was trying to deliver consumers with the drink-for-all smoothies. T his unavoidably means cheaper prices as well. Nevertheless, in spite of having cheaper prices than Innocent has, the competitor still took away market leadership by 2003. This revealed the fact that price was not the sole factor that contributes to sales number.As a part of the new and bolder strategy, I believe that the company should focus on changing the image of the product first. If the change is performed with adequate marketing research and consumer behavior considerations then the price of PJ Smoothies will rise along with market share (Culliton 1968).IV.3  Ã‚  Ã‚   PromotionDue to the new nature of the product and the wide range of ‘untouch’ market available, promotion has a crucial role in the development of PJ Smoothies, especially to target the upcoming children market. By experience, the most effective method to introduce such product is by giving free trials to people. Beside free sales promotions, aggressive marketing using billboards and advertisements is also important to keep the product in people’s mind (Frey, 1961).IV.4  Ã‚  Ã‚   PlacementSince there are many people in Britain that have not had a taste of PJ Smoothies, the product has a wide range of area to cover. Moreover, as stated previously, it is important to develop presence in most market of the United Kingdom to ensure brad loyalty and make it easier for future expansion of the brand. The company has only 25 days of shelf time, which demanded a quick delivery system to prevent deterioration. The product also need to be frozen in delivery, thus, the delivery system will cost the company a little more than other companies.To safe money and shelf time, the product should be delivered directly from the Newark factory to retailer’s stores rather than converging them into distribution warehouses in each area. Therefore, transportation is an important element of PJ Smoothies’ distribution system. There are two choices of distribution model. A private distribution model, which requires the company to have its own delivery fleet, and an outsourcing distribution model, which involves external transportation services in delivering the products. In a small scale, outsourcing would be a preferable distribution strategy. However, after the merger with Pepsi, the smoothies segment would most likely collaborate with distribution system of other Pepsi brands (Klinger, 2005).

Vivid Language Paints a Picture

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Women in Politics Essay Example | Topics and Well Written Essays - 1000 words

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